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We've been committed to value, quality, and customer service since day one.

Our story


Where We Started

For Eyes was founded in 1972 in Philadelphia, PA on the idea that an optical store should have a friendly, open environment with fair pricing and high-quality standards. For more than 40 years, we’ve been doing things the same way. It also just so happens to be the right way.

Since then, For Eyes has grown to more than a hundred stores across the United States. In December of 2015 we became a part of GrandVision, the global leader in optical retail.

Now, we leverage this global knowledge in eye care, technology & products to provide the highest level of service in each and every one of our stores.


As Unique as You

At For Eyes, our diverse team consists of more than 860 dedicated associates across the United States whose daily mission is to exceed the expectations of our customers.

Our highly-qualified associates are passionate about customer satisfaction. And we are proud to offer every For Eyes customer expert eye care and affordable fashion.

Our story 2


Our Story 3

Our Promise With Every Purchase

Our promise to you is simple:

  • Free Lifelong Service: We’re here for you for life. Visit any For Eyes store for complementary services like adjustments, cleaning and screw replacements.
  • Lowest Price Guarantee: We offer the look you want at a price you deserve. If you find the same frames at a lower price somewhere else, we’ll refund the difference.
  • Satisfaction Guarantee: Feeling great about your eye care means complete satisfaction. If something isn’t right, come back within 30 days and we’ll take care of it.



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