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For Eyes Rounds Out Leadership Team With New VP and CMO

Eye Information, Press Releases

New marketing and management leaders to provide enhanced customer experience to accelerate performance and growth

MIRAMAR, Fla., Nov. 20, 2018 – For Eyes, one of the national leaders in optical retail, announced the appointments of Andrea Kane as Vice President of Store Operations and Lauren Macleod as the new Chief Marketing Officer. In the se roles, Kane and Macleod will implement business strategies and provide cross-functional leadership focused on store operations, marketing, digital, retail experience and execution across all markets.

Kane brings an accomplished background to the For Eyes team with over 25 years of success leading high quantity sales volumes. Most notably serving as Vice President at LensCrafters, Kane’s industry experience will help accelerate productivity, and drive sustainable, profitable growth.

As the former VP of Digital Experience and the Retail Lab at Starboard Cruise Services, a division of LVMH, Macleod will provide a robust level of experience to the leadership team at For Eyes. Leading marketing in startup businesses, emerging enterprises and large corporations for over 20 years, Macleod’s cross-functional innovation expertise will be essential as For Eyes continues its growth in 2019 and beyond.

“We are very fortunate to have Andrea Kane and Lauren Macleod join our staff,” said Jose Costa, CEO North America at GrandVision NV. “I look forward to these two strong additions strengthening our business strategies and further laying the foundation for teams dedicated to enhancing the experience and quality optical care of our customers.”

“I am delighted to join the For Eyes team and help with company efficiencies in this new position,” said Kane. “As the new Vice President of Store Operations, I plan to use my experience to assist in the growth of the company, focusing on optimizing the value of each of our For Eyes team members to ensure that our consumers have a memorable experience at every location.”

“I am thrilled to take on this new role at For Eyes at such an exciting time in the company’s history,” said Macleod. “As CMO, my focus will be on finding new ways to attract and engage our optical customers, whether they are online or in our stores. I hope to enhance the overall For Eyes customer experience, bringing a new fresh approach to shopping for eyewear and optical care.”

To learn more about For Eyes, visit:

About For Eyes
Founded in 1972 in Philadelphia, PA, For Eyes was built with the focus of providing a welcoming environment with fair pricing and high-quality standards for optical care. For Eyes has grown to over 100 stores across the United States. Leveraging knowledge in optical care, technology and products, along with our technicians and independent doctors of optometry located in or adjacent to For Eyes locations, For Eyes provides the highest level of vision care in each of its stores.

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