Security and Privacy
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WEB SITE PRIVACY POLICY


Welcome to the For Eyes Optical Company ("For Eyes") Web Site located at http://www.foreyes.com/ (the "For Eyes Web Site"). For Eyes offers many goods and services through the For Eyes Web Site, including but not limited to the sale of prescription eyewear (collectively the "Service"). This Privacy Policy (the "Policy") (i) covers For Eyes' treatment of personally identifiable information collected when you are on the For Eyes Web Site and when you use the Service, and (ii) discloses For Eyes' information gathering and dissemination practices for the For Eyes Web Site and the Service. For Eyes may, but is not obligated to, update this Policy from time to time, so please refer to http://www.foreyes.com/custserv/security.html periodically.

1. What Information Is Collected Through The Service? From Whom Is It Collected? How Is It Collected?
In the course of providing registered users (each a "User") with the Service, For Eyes needs to collect and maintain certain information. This Policy answers some questions about what information For Eyes collects, what For Eyes does with it, and how For Eyes protects it.

1.1. Private Information. When Users register to use the Service, For Eyes collects the following types of information: (i) email addresses (which For Eyes may use from time to time to verify registration, to distribute news or information about For Eyes or the Service, or to communicate with Users regarding service issues, among other purposes); (ii) User First Name; (iii) User Middle Initial (optional); (iv) User Last Name; (v) User Street Address; (vi) User City; (vii) User State; (viii) User Country; (ix) User Zip Code; (x) User Telephone Number; (xi) User Date of Birth; (xii) User Identification Type, Number, Issuer, and Expiration Date (such as a driver's license); (xiii) User Occupation (optional); (xiv) User Credit Card Type, Number, Expiration Date; (xv) User's Username; (xvi) User's Password; and User's optical prescription information.

1.2. Aggregate Information. Certain information that is not provided directly by anyone is collected by For Eyes regarding Users who browse the For Eyes Web Site. Aggregate Information includes, but is not limited to a User's (i) Internet browser type (e.g., Internet Explorer 5.5); (ii) IP address; (iii) resolution settings; (iv) platform type; and (v) originating URL's. For Eyes uses Aggregate Information to (a) help diagnose problems with For Eyes' server(s); (b) measure usage of the For Eyes Web Site and the Service; (c) administer the Service and the For Eyes Web Site; (d) inform For Eyes' partners as to the number of Users who fall into certain demographic categories; (e) provide For Eyes' partners with information regarding which Users saw and clicked on certain advertisements on the For Eyes Web Site; or (f) perform statistical analyses of the collective characteristics and behavior or Users to measure User demographics generally.

2. Cookies.
For Eyes may use cookies to store a User's individual preferences and system parameters. Cookies are small electronic data files that For Eyes (or other Web Site providers) can store on a User's hard drive for record keeping purposes. For Eyes will not store Private Information in a cookie. Cookies may be used on the For Eyes Web Site, by way of example only and without limitation, to limit the number of times a User would have to enter a password. The use of cookies is standard in the Internet industry and many Web Sites use them. In addition, a User may modify his or her browser's settings to notify such User whenever a Web Site is going to deposit a cookie on such User's hard drive. The notification option generally gives the User the opportunity to decide whether to accept or refuse a cookie in each instance.


3. Who Is Collecting The Information?
All Information collected on the For Eyes Web Site and as part of the Service, is collected and maintained primarily by For Eyes. For Eyes' affiliates or sister companies, or third party contractors involved in the processing of a User's transaction (such as For Eyes' payment processing and fulfillment partners), and law enforcement and government agencies may receive and maintain such Information as well.


4. Is The Information Shared With Anyone?
For Eyes does not disclose any Private Information about its customers to anyone except as necessary to perform the service you request (please refer to our HIPPA Notice of Privacy Practices, located at http://www.foreyes.com/custserv/hipaa.html, for additional detail on certain of such disclosures) and/or as permitted by law. We do not sell or exchange customer lists or customer information for marketing purposes. We collect, use and verify the information we believe necessary to complete authorized transactions. Customer information is utilized to evaluate, process, administer and enforce the transactions Users request and authorize.

We restrict access to customer's Private Information to those employees who need to know the information in the course of providing the transactions Users request and authorize. We maintain physical, electronic and procedural safeguards in an effort to secure your Private Information. We afford prospective and former customers the same protections as our existing customers in this regard.

5. How Can Users Access, Change, or Delete Private Information?
Users can change, edit, delete, or update Private Information at any time and from time to time by going to the For Eyes Web Site, logging in, and clicking on the "My Account" area of the For Eyes Web Site. If a User desires to close its For Eyes account, the User must follow the account deletion procedure in the Customer Service area of the site.

6. Links To / From Other Sites.
This Policy applies only to information collected while a User is on the For Eyes Web Site. The For Eyes Web Site contains links to other Web Sites and, conversely, other Web Sites may contain links to the For Eyes Web Site. For Eyes may not be aware of and is not responsible for the privacy policies, practices, or content of such other Web Sites. For Eyes encourages Users to read and become familiar with the privacy policies maintained by such other Web Sites.

7. How Is User Information Protected / Security Measures.
For Eyes takes reasonable precautions to protect the information of its Users. When the Service requests sensitive User information (including, without limitation, Private Information) the information is encrypted during transmission. For Eyes' database of User information resides on For Eyes' servers behind various firewalls to protect against loss, misuse, theft, and unauthorized modification, deletion, or alteration of the information contained in such database. In addition, For Eyes has taken preventive measures designed to restrict access to sensitive data and Private Information, as well as to detect, police, and prohibit certain communications and operations by unauthorized users. Only employees and other third party contractors are granted access to such information. For Eyes makes no claim or warranty as to the security or impenetrability of For Eyes' system under unusual circumstances or its resilience to future sophisticated attacks.

8. When Might Information Be Disclosed As Permitted or Required by Law.
For Eyes may disclose Private Information to unrelated parties in special cases when For Eyes has reason to believe that that disclosure is necessary to identify, contact, or bring legal action against a person or persons who may be causing injury to, or interference with, the rights or property of For Eyes, Users, or any third party. In addition, For Eyes may disclose information about individual Users to law enforcement agencies, judicial or government authorities, or to other individuals or entities in response to applicable laws, judicial orders, and/or government or law enforcement requests, subpoenas, court orders, or other legal processes.

9. Information of Minors & Children.
For Eyes is not targeting the For Eyes Web Site or the Service to children, and For Eyes does not knowingly collect contact information from children under the age of 13. If you are under the age of 13, please do not email For Eyes, contact the For Eyes Web Site, attempt to use the Service, submit information to the For Eyes Web Site, or ask For Eyes to email you. If you are under the age of 18, you should get permission from a parent or guardian before you email For Eyes, contact the For Eyes Web Site, attempt to use the Service, submit information to the For Eyes Web Site, or ask For Eyes to email you.